The red carpet

Stroll down the red carpet like a star - Sterzing makes it possible! And even if the flashlight of the paparazzi probably fails to appear, your shopping tour through the “Fugger” - town will be an incomparable experience.

In autumn, the red carpet is rolled out in Sterzing. On two Saturdays in September and October, the red carpet shows you the way for your shopping tour through the alpine town. It is a welcoming sign of appreciation of the local businesses in Sterzing for all the customers and visitors to the town with the famous “Zwölferturm” tower.

Accompanied by special musical and gastronomic treats, these days will be a unique experience in the Fuggertown, which charms its visitors with fashion, music and delicacies. Especially tempting: besides Italian designer fashion, quality shoes and fine jewelry, traditional handicrafts, typical local quality products and many more rarities that you won't find anywhere else will catch your eye. The historic town center with its perky oriels, colorful facades and cozy arcades is a joy for the eyes anyway and is therefore considered one of the most beautiful shopping streets in Europe.

Every shopping Saturday has its own motto. And who knows, maybe you will meet a famous star after all? As is well known, Sterzing is always a popular meeting place for big names from the world of film, music and sports, who exude international flair here. And you are right in the middle of it!

From 9.30 a.m. to 6 p.m., the town of Sterzing presents not only a wide range of products, but also various culinary delights.


The event also takes place on the following days